About

RESERVOIR STORE was born in 2009, at a time when Flagey was still undergoing transformation. Amidst the roadworks and streets under construction, we wanted to create a unique space. A space where fashion wouldn't be a static showcase, but a space for exploration.

Since then, we've continued to do what we do best: research, select, and introduce. Independent brands with strong visions—Our Legacy, Séfr, MFpen, YMC, Baserange—combine with revisited classics from sneaker culture, like Salomon, Asics, Merrell 1TRL, and Clarks Originals.

RESERVOIR is a boutique for the curious, the passionate, those who mix pieces, textures, and eras. A place where we take the time to create a personal, coherent, and free wardrobe.